1: Best Client work will let everyone give you feedback on which advertising methods will be attractive to your clients, and who your GateOpeners are. Know this we can do everything else.
2: Follow through systems ensure that you turn handshakes into bank deposits. Knowing how you're going to follow through means you do it, or delegate it, instead of stuffing business cards into your upper left hand drawer, where they fester and produce toxic guilt.
3: Advertising is one-to-many marketing. You'll identify six advertising tools that will be cost effective for you and comfortable for your prospects.
4: GateOpeners refer one new client a month, like clockwork. To earn that benefit you have to become magnetic to their business. You have to have benefit to give them. With those magnetic affinity relationships, you'll have the confidence to know you can send your kids to college and take your family on vacation three times a year.
5: Referrals don't come because we ask, they come because we understand our clients. A business with six referral strategies maximizes the time and money expenses of client acquisition; and plugs into the benefits of loyalty.
6: To compete on value (rather than price) we have to have customer service differentiators. With six differentiators you don't have competitors, you have, oh, maybe, interference?